OOH Healthy Policy

“This policy sets clear requirements for food and beverage advertizing across out-of-home media assets, such as billboards and other outdoor placements across Abu Dhabi. It is designed to support healthier choices by ensuring advertizing in public spaces is aligned with responsible promotion standards.

The policy is developed and applied through a joint effort led by the Department of Municipalities and Transport (DMT) in partnership with the Abu Dhabi Media Office (ADMO), the Abu Dhabi Public Health Centre (ADPHC), the Abu Dhabi Quality and Conformity Council (ADQCC), and the Abu Dhabi Department of Economic Development (DED). “